New System Alert

Check out our new system! Please contact libraryreference@kennesaw.edu with any problems or errors.

Question

Q: How can I do market research on a company or industry?

Answer

Market Research can be found in the following sources:

ABI/Inform Complete (browse for reports)

Business Source Complete (select Market Research Reports under Browse on the right side of the page)

Industry Studies Working Papers

IBISWorld (the best source for detailed industry data and market research reports)

Statista (use the Industries tab, then click on Industry Forecasts or Industry Reports)

Standard & Poor's Industry Surveys (in print). 3rd floor Reference Book, HC106.6 .S74.

US Census Bureau: http://www.census.gov/econ/isp/index.php

For more information


For more help, email the Research and Instructional Services department, or call or visit one of our Research Help Desks:

Sturgis Library at Kennesaw: Ground Floor, Room G-16, 470-578-6325
Johnson Library at Marietta: First Floor, Room C-125, 470-578-7471

 

Last updated

Last Updated

Jul 18, 2017

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