New System Alert

Check out our new system! Please contact libraryreference@kennesaw.edu with any problems or errors.

Question

Q: How do I find a SWOT Analysis?

Answer

A SWOT Analysis provides detailed information about a company’s strengths, weaknesses, opportunities, and threats. 

The best database for finding a SWOT analysis is Business Source Complete (Company Search Interface):

1. From library's webpage, click on Find a Database

2. Find and click Business Source Complete (Company Search Interface). Databases can be located by browing to the first letter of the database name or searching the database name. (NOTE that there are two Business Source Complete databases. Select the one with "Company Search Interface" in parantheses)

3. On the right side of the screen, you will see the Browse column with a list of search limiters/options. Click on SWOT Analysis. On the next screen, type the name of the company in the Browse for box and click on Browse.

A list of results should be displayed. All should have a PDF link for full text report. 

 

For more information


For more help, email the Research and Instructional Services department, or call or visit one of our Research Help Desks:

Sturgis Library at Kennesaw: Ground Floor, Room G-16, 470-578-6325
Johnson Library at Marietta: First Floor, Room C-125, 470-578-7471

 

Last updated

Last Updated

Jul 19, 2017

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